Las week I went to the Microsoft headquarters in Copenhagen (sic) where they host a Mr Bill Buxton open talk. For those who don’t know him, Bill Buxton is one of the big names in Interaction Design. He made some great inventions with touch interfaces around the 80s and he has a great book called “sketching user experiences”. I really enjoyed that book last year and it is the first book I would recommend to a new Interaction design student or to anyone who is getting into Interaction Design. Buxton is also the principal researcher at Microsoft research. Probably his big task there is to change Microsoft from a only-techie company to a design concerned company.
The talk was short but it worth the travel from Malmö to Vedbæk. Firstly because they gave us a nice breakfast with tons of danish cakes, and of course, also because of the ideas he explained during the talk. Some of those ideas are the ones I want to share with you, dear reader.
The long nose
This is one of Buxton’s theories. Every new technology takes 20 years to become a mature market, which in terms of money means 1billion$: Multitouch, Internet, mobile phone. Everything, and he has data to convince us. So if you want to find something to become rich in five years, you don’t need to invent a revolutionary device because the next big thing is already around us. We only need to look the world with different eyes.
Look to the past
Bill showed us his clock collection with cool examples of touch Casio clocks in the 80′s also some of his tangible interfaces, art videos with image recognition and old touch mobile phones: all were technologies that were not a success 15-20 years ago. When apple came up with the iPhone some voices said: “I don’t understand so much excitation: There is not anything new here” And they were true. Nothing was completely new but everything was an improvement over the previous things, and together was something different.
Technology is moving slow
IT people like to talk about how fast the industry is moving. Bill told us that it is not true: Everything we have now was here 20 years ago. so what the fuck we’ve been doing? Computers are used in the same way as 20 year ago!
It seems that M$oft keeps trying hard to receive quite a lot of hate, and they are a serious problem for the industry -thanks to his army of lawers and his CEO-, but if they listen to Buxton, they will also have some great products in the future.
And for those who are still reading, here comes the tip: Read this Nice interview with Buxton where he explain most of the things he talked in that lecture and also something that I totally agree:
I don’t understand how anyone can be a competent and experienced designer and make products that offer a great experience if they have limited experience in their personal life.” [...] Jimi Hendrix asked the right question when he said, “Are you experienced?” It was a different context, but it’s the fundamental question.
So, as I understand it, fellows designers, let’s do something else than talking about design and go to conferences or we won’t design a… anything really good.